How sound elements are used across media industries
Educate:
This type of sound will tell the audience something they didn't know about before, and is therefore educating them. This will help the audience to understand the narrator who is either, giving their point of view, or educating the audience on a certain topic. An example of a sound element that is used to educate the audience is a BBC radio documentary called 'Pausing Puberty' (https://www.bbc.co.uk/sounds/play/m00027mp). This educates the audience about how safe are the drugs used to delay puberty in transgender people. The narrator explains that "Hormone blockers are drugs that act on the pituitary gland, preventing the production of oestrogen and testosterone - effectively putting puberty on hold". Therefore, this programme educates the audience about certain drugs and their function through sound.
Entertain:
This sound element involves amusing the audience. This will make the audience more engaged in the media text. The dialogue used in an animation such as 'Shrek' is an example of a sound element that is used to entertain the audience (https://www.youtube.com/watch?v=W37DlG1i61s). Dialogue is used throughout the animation to entertain the audience through the characters personalities. For example, at 0:38 Donkey says "You definitely need some tic-tacs or something cause your breath stinks!". This will entertain the audience as it is a funny joke that will in response, provide a reaction, such as the audience laughing.
Inform:
This type of sound provides information to the audience, therefore, informing the audience on certain topics. An example of a sound that informs is the 'BBC News' that airs on television. This informs the audience about issues that are happening around the world. This involves crimes, politics, weather, health and loads of other stories (https://www.youtube.com/watch?v=P3x1yT59uyo). In this example, the television programme is informing the audience about a story where Molly Russell, 14, took her own life and is thought to be due to her Instagram account where they found distressing material about depression and suicide. This informs the audience about how much social media can impact young people such as Molly Russell.
Sell Products:
This sound element helps companies sell their goods/services to the audience. An example of a sound that sells products is the M&S food TV advert (https://www.youtube.com/watch?v=UQxdrwKPz04). This advert was produced to sell food products from a supermarket. The music used in this advert makes the audience more attracted to the food shown on their screen and enhances the vibrant tastes and flavours of the food. The music used will help M&S sell their products.
How it enhances visuals/Wild Tracks:
A wild track is an audio recording intended to be synchronized with film or video but recorded separately. An example is shown in the video game 'Call of duty' where there is a sound of gunshots (https://www.youtube.com/watch?v=9-4IFUak_U0). This makes the gaming experience better and more engaging. This is because it enhances the visuals of their opponent getting shot and makes the game more realistic.
Atmospheric Sounds:
This sound element is used to create a certain mood. Atmospheric sounds are usually used in horror movies such as 'The Conjuring' (https://www.youtube.com/watch?v=GkwepzU7moE). The music used in this example is fast, frightening and powerful. It also creates a tense and suspenseful atmosphere. Therefore, making the audience feel on edge as the music makes them feel as if something shocking and unexpected is about to happen, or perhaps something shocking has already happened, and the music is used to keep the audience engaged in the narrative and figure out why it has happened.
Sound effects:
These are imitative of sounds called for in the script of a dramatic production. It also enhances the production's illusion of reality. Sound effects are usually used in films. An example is in 'A Quiet Place' (https://www.youtube.com/watch?v=WnozP8OWeik). This shows how the sound designers use different things to create terrifying sounds. For example, to make the sound of a monster walking the sound designer uses the breaking of a crab leg (2:25). They have used simple objects to make the sounds in the film very frightening and dramatic.
Dialogue:
This type of sound is usually a conversation between two or more people as a feature of a Film, TV programme, radio show etc. An example of a text that uses dialogue is a TV show such as Eastenders (https://www.youtube.com/watch?v=7y3JviauDIE). Dialogue helps the audience to understand the storyline and the characters personality/feelings in this soap opera. For example, in this episode, Kat finds out that Alfie, her husband, is the father of her cousins baby and says "Thats his baby! Isn't it?" in an emotional tone. This helps the audience to understand what is happening and how the character is feeling.
Music/How it enhances visuals:
This is the vocal or instrumental sounds (or both) combined in such a way as to produce beauty of form, harmony, and expression of emotion. An example of a media text that uses music is a TV Advert such as Apple's advertisement https://www.youtube.com/watch?v=d8LJXcQhD0k(). This advert was produced to make the audience be aware of their new Macbook Air. The use of the music (“Trampoline” by SHAED ) is used to enhance the lightness of the new laptop and also helps enhance the other features of the Macbook.
Use of silence:
Silence in a film is usually used to build tension and make the audience think during the time of silence. For example in the horror film 'Don't Breathe' (https://www.youtube.com/watch?v=S8XwWwPT8LE). At 1:19 there is 6 seconds of silence when the blind man is pointing the gun at the intruder. Then suddenly there is a loud gunshot which shocks the audience. The silence makes the atmosphere more tense and dramatic as well as making the audience feel on edge as they are not sure what he is going to do next.
This sound element involves amusing the audience. This will make the audience more engaged in the media text. The dialogue used in an animation such as 'Shrek' is an example of a sound element that is used to entertain the audience (https://www.youtube.com/watch?v=W37DlG1i61s). Dialogue is used throughout the animation to entertain the audience through the characters personalities. For example, at 0:38 Donkey says "You definitely need some tic-tacs or something cause your breath stinks!". This will entertain the audience as it is a funny joke that will in response, provide a reaction, such as the audience laughing.
Inform:
This type of sound provides information to the audience, therefore, informing the audience on certain topics. An example of a sound that informs is the 'BBC News' that airs on television. This informs the audience about issues that are happening around the world. This involves crimes, politics, weather, health and loads of other stories (https://www.youtube.com/watch?v=P3x1yT59uyo). In this example, the television programme is informing the audience about a story where Molly Russell, 14, took her own life and is thought to be due to her Instagram account where they found distressing material about depression and suicide. This informs the audience about how much social media can impact young people such as Molly Russell.
Sell Products:
This sound element helps companies sell their goods/services to the audience. An example of a sound that sells products is the M&S food TV advert (https://www.youtube.com/watch?v=UQxdrwKPz04). This advert was produced to sell food products from a supermarket. The music used in this advert makes the audience more attracted to the food shown on their screen and enhances the vibrant tastes and flavours of the food. The music used will help M&S sell their products.
How it enhances visuals/Wild Tracks:
A wild track is an audio recording intended to be synchronized with film or video but recorded separately. An example is shown in the video game 'Call of duty' where there is a sound of gunshots (https://www.youtube.com/watch?v=9-4IFUak_U0). This makes the gaming experience better and more engaging. This is because it enhances the visuals of their opponent getting shot and makes the game more realistic.
Atmospheric Sounds:
This sound element is used to create a certain mood. Atmospheric sounds are usually used in horror movies such as 'The Conjuring' (https://www.youtube.com/watch?v=GkwepzU7moE). The music used in this example is fast, frightening and powerful. It also creates a tense and suspenseful atmosphere. Therefore, making the audience feel on edge as the music makes them feel as if something shocking and unexpected is about to happen, or perhaps something shocking has already happened, and the music is used to keep the audience engaged in the narrative and figure out why it has happened.
Sound effects:
These are imitative of sounds called for in the script of a dramatic production. It also enhances the production's illusion of reality. Sound effects are usually used in films. An example is in 'A Quiet Place' (https://www.youtube.com/watch?v=WnozP8OWeik). This shows how the sound designers use different things to create terrifying sounds. For example, to make the sound of a monster walking the sound designer uses the breaking of a crab leg (2:25). They have used simple objects to make the sounds in the film very frightening and dramatic.
Dialogue:
This type of sound is usually a conversation between two or more people as a feature of a Film, TV programme, radio show etc. An example of a text that uses dialogue is a TV show such as Eastenders (https://www.youtube.com/watch?v=7y3JviauDIE). Dialogue helps the audience to understand the storyline and the characters personality/feelings in this soap opera. For example, in this episode, Kat finds out that Alfie, her husband, is the father of her cousins baby and says "Thats his baby! Isn't it?" in an emotional tone. This helps the audience to understand what is happening and how the character is feeling.
Music/How it enhances visuals:
This is the vocal or instrumental sounds (or both) combined in such a way as to produce beauty of form, harmony, and expression of emotion. An example of a media text that uses music is a TV Advert such as Apple's advertisement https://www.youtube.com/watch?v=d8LJXcQhD0k(). This advert was produced to make the audience be aware of their new Macbook Air. The use of the music (“Trampoline” by SHAED ) is used to enhance the lightness of the new laptop and also helps enhance the other features of the Macbook.
Use of silence:
Silence in a film is usually used to build tension and make the audience think during the time of silence. For example in the horror film 'Don't Breathe' (https://www.youtube.com/watch?v=S8XwWwPT8LE). At 1:19 there is 6 seconds of silence when the blind man is pointing the gun at the intruder. Then suddenly there is a loud gunshot which shocks the audience. The silence makes the atmosphere more tense and dramatic as well as making the audience feel on edge as they are not sure what he is going to do next.
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