BBC Radio 4 is a radio station owned and operated by the British Broadcasting Corporation. BBC Radio 4 broadcast speech based news, current affairs, drama's and factual information programmes. It was first aired on 30th September 1967. The BBC is paid for directly through each household TV licence (£154.50 for a colour license). The listening figures for BBC Radio 4 is 54,752 with a 20% reach. 76.3% are aged over 45 years old and both genders equally listen to this radio station. This is because the radio shows are relevant to both genders (e.g. 'Brexit: A Guide for the Perplexed'). Around 40% of listeners are in the AB social grading which means they have high spending power. 35% are in the C1 social grade whilst 25% are in the C2DE social grade (they have low spending power). The Nationality is predominantly British and the religion/ethnicity is Christianity/white, as most of the programmes are presented or acted out by british/white people.
The Radio station runs 24 hours a day, 7 days a week. The programmes that run everyday involve documentaries, drama's, news and current affairs. There are early shows, morning shows, afternoon shows, evening shows and late shows. This appeals to a wide target audience as some listeners may be working early and will be listening to it on their way to work, or some may listen in the evening to relax after work. It also appeals to people who may not be able to sleep during the night and may listen to the radio to keep themselves occupied.
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